Why Do Organisations Underperform

Learn practical strategies for leading an organization and discover how to prepare for and avoid the most common pitfalls that business leaders encounter.

In this introduction to business performance, author and experienced senior manager Geary Reid provides a straightforward but comprehensive overview of different strategies for maximizing organizational success. Why Do Organizations Underperform? breaks the most pressing questions facing corporate leaders down into four topics, each covering a different dimension of organizational management. Reid discusses problems organizations regularly face and different tactics both for solving those issues and for creating structures to avoid them in advance. With a strong focus on common sense management techniques, this guide is an excellent starting point for anyone interested in the finer details of organizational leadership.



All businesses exist to be profitable or to provide a product or service that people need. In providing that product or service, it is expected that it will be done in a profitable manner, with the exception of not-for-profit organizations.

This book looks at several reasons why an organization fails to perform. The reasons range from simple things to other more complex matters. A failing organization does not do well for the economy or its employees. It is highly expected that after persons read this book, they would gain an understanding of the reasons for organizational failure, and then make efforts to protect their organizations from falling into this trap.

The chapters have been carefully allocated, which will provide a smooth flow of the reasons why organizations fail. There are four sections in this literature that provide many of the challenges that are facing organizations; solutions are also provided in the same chapter.

    • People Factor – In this section, many of the issues that affect human capital are discussed. Before employing people, there is a need for background checks. Training is an area that many organizations often neglect, leading the organization to underperform. Some organizations do not have a succession plan. When an experienced employee leaves, there are many difficulties that may arise. Someone with strong leadership skills can be the difference between the growth or decline of an organization.


    • Technology Factor – In this section, you will learn how information technology (IT) can contribute to an organization’s growth. Software applications can help an organization to reduce its operational costs and to increase its output. Communication should never be avoided, whether in a small or a large organization.


    • Operational Factor – The organization can plan as much as it wants, but if it does not execute its plans, then it is destined to fail. There are many tools, machinery and equipment that an organization will need in order for it to be successful. There is always the need to upgrade the tools of an organization. All departments of the organization must be properly coordinated, so as to achieve the desired results. Marketing can also help to increase the revenue of the organization. Double loop feedback is critical since management can use this information to strengthen the organization’s performance.


  • Finance, Accounting and Auditing Factor – While this is the last section, it is not by any means the least important section. An organization must be able to account for all its financial activities since a lack of financial prudence will contribute toward the organization’s success or failure. Policies and procedures must be established and enforced, so that good governance will be adhered to. If the organization makes an investment, then it may become competitive in the market. All the organization’s activities, whether financial or non-financial must be audited by qualified persons.


In his latest book, experienced senior manager in corporate business Geary Reid lays out key strategies for keeping a business sustainable over the long term. Informed by years of experience, he explains how to avoid the common traps underperforming organizations fall into, how changes in technology can affect performance, and which factors different types of businesses must keep an eye on. Offering the best commonsense management advice around, Why Do Organizations Underperform? is an excellent start for anyone seeking to learn more about organizational leadership.

Author Bio

With years of experience in the business world and in the leadership of a variety of organizations, author and senior manager Geary Reid has always felt the urge to share his passion for business and management with others. Having worked with several CEOs and performed in numerous high-level positions, Reid has gained a wellspring of practical knowledge regarding what it means to manage an organization and, in particular, to run a business successfully.

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